For Mediabistro’s Online Courses, the marketing design team was responsible for both sourcing the product images and developing the promotional campaigns.

RoleCreative direction, design

Image Library & Photo Retouching

Three designers collaborated to create the image library for Online Courses. We sourced images for 55 courses, each course required between 7 to 14 different sizes. We took a divide-and-conquer approach to research, retouch, and resize the images. On the product side, these images appeared on the Online Courses homepage and the individual course details page. Promotional campaigns and marketing communications also repurposed these images. As part of a branding exploration, we developed a Photoshop retouching template to achieve a consistent look and feel across these visuals.

Promotional Video & Ad Campaign

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