The Adweek media kit is an indispensable part of the sales tool kit. It gave an overview of the publication’s audience, reach, and marketing opportunities. It served as a guide for potential advertisers and content contributors with detailed information on upcoming media offerings, advertising rates, and production requirements. This print version of the media kit was developed in tandem with the digital media kit microsite. They were designed to complement each other and reflect Adweek’s clean and elegant aesthetics.

RoleCreative direction, design

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