Fitpro
A fitness platform that connects clients directly with local fitness instructors
Client
Flatiron School Project
Role
UX designer (Team: Emily Chang, Vincent Cheung, Andy Agus)
Timing & Tools
5 weeks, 4 sprintsAdobe XD, Draw, Miro
Deliverables
Research, analysis, interviews, persona, journey map, user flow, sitemap, wireframes, prototypes, testing
Fitpro
A fitness platform that connects clients directly with local fitness instructors
Client
Flatiron School Project
Role
UX designer (Team: Emily Chang, Vincent Cheung, Andy Agus)
Timing & Tools
5 weeks, 4 sprintsAdobe XD, Draw, Miro
Deliverables
Research, analysis, interviews, persona, journey map, user flow, sitemap, wireframes, prototypes, testing
Challenge
Project challenge & goals
There are limited options for individuals to share their expertise in-person outside of traditional institutions.
The team's challenge was to create a marketplace platform that empowers individuals to monetize their expertise through in-person classes and workshops.
While the platform is intended to be two-sided, serving both learners and instructors, the project focuses only on the instructors' side of the experience.
Challenge
Conduct research to define the problems & opportunities
Determine the optimal feature set
Create initial user flow and interaction design
Conduct research to define the problems & opportunities
Determine the optimal feature set
Create initial user flow and interaction design
Research
Find the right problems
The team researched the landscape and trends that are driving innovation in the education and events industries. We looked at leading competitors to learn from their strengths and weaknesses. We conducted interviews and surveys to empathize with users' goals, frustrations, behaviors, motivations, and influences. Then we narrowed the scope using our findings to filter the opportunities.
Research
Market research
Competitive analysis
Interviews
Affinity mapping
Personas
Market research
Competitive analysis
Interviews
Affinity mapping
Personas
Click on the thumbnails below for larger views
Ideate
Find the right solutions
Our team went through a few iterations during the ideation phase. We each explored our own concepts in paper sketches and user flows. Then we evaluated the concepts against the problems and solutions we defined. We converged on our final idea through a vote where each designer was given 5 votes and 5 minutes to prioritize the features.
Click on the thumbnails for larger views
Testing
The Moment of truth
Usability testing was conducted with 7 fitness instructors from our first round of interviews. They represented our target audience with a range of fitness styles and skill levels. We observed their experience using the initial prototype as they completed the task of reserving a class with a client. The following are key findings and design revisions made based on user feedback.
Nudge the screens below left or right to see iterations
Navigation bar
Explore became Jobs
57% were unclear what the Explore label meant. Changed Explore to Jobs and the icon from a search glass to a briefcase to clarify the job search feature.
Inbox
Added Inbox for quick access to job notifications and client messages.
Home Page
Jobs Recommended for You
71% mistook the job posts as other instructors’ ads. Changed the heading from “Based on your profile” to help clarify.
How users looked for a job
43% Clicked on “See All”43% Typing on Search Bar14% Clicked on “Explore” button (now “Jobs” button)
Jobs Page
Calendar view
42% wanted to search for a job by date.
Available Jobs
Added a descriptive heading to give users a clear understanding of what this page is about.
New job post design
57% thought the job posts were other instructors’ ads. Clarified that posts are available classes looking for instructors. Removed the name of the trainee from the card. Replaced this information with the location of the class, the date and the time. Added the number of participants for jobs posted by groups.
See All
Added link to see more jobs on a given date.
Jobs Page
Calendar view
42% wanted to search for a job by date.
Available Jobs
Added a descriptive heading to give users a clear understanding of what this page is about.
New job post design
57% thought the job posts were other instructors’ ads. Clarified that posts are available classes looking for instructors. Removed the name of the trainee from the card. Replaced this information with the location of the class, the date and the time. Added the number of participants for jobs posted by groups.
See All
Added link to see more jobs on a given date.
Jobs Search Filters
Adjusted filters based on what’s important to users
57% want to know the Group Size42% want to search by the Type of Workout42% want to refine by Location17% want to know the Frequency (one-time or recurring)
Me Dashboard
Upcoming Jobs – calendar view
42% wanted to view upcoming jobs on a calendar and export appointments to different calendars programs.
Income – export data
Added functionality to export the income data to help users manage their finances in other bookkeeping applications.
Me Dashboard
Upcoming Jobs – calendar view
42% wanted to view upcoming jobs on a calendar and export appointments to different calendars programs.
Income – export data
Added functionality to export the income data to help users manage their finances in other bookkeeping applications.
Prototype
Successful Overall concept
We gauged how our initial prototype performed based on the average score of these statements rated by our users.
90%
It was easy to complete the task.
88%
I would recommend this app.
90%
This app relates to my needs.
88%
It was easy to read & understand.
“It’s easy to find clients…takes the work out of finding more work.”
— Kira
90%
It was easy to complete the task.
88%
I would recommend this app.
90%
This app relates to my needs.
88%
It was easy to read & understand.
90%
It was easy to complete the task.
88%
I would recommend this app.
90%
This app relates to my needs.
88%
It was easy to read & understand.
Learnings
User research provides findings that help inform creative problem-solving. When the project first began, the scope was vague and broad. Researching the market narrowed our focus and revealed the problems of fitness instructors. Solving for their needs led us to our solution — a job board for the fitness community. Want to know more about this project? Send me a message.