Fitpro

A fitness platform that connects clients directly with local fitness instructors

Client

Flatiron School Project

Role

UX designer (Team: Emily Chang, Vincent Cheung, Andy Agus)

Timing & Tools

5 weeks, 4 sprintsAdobe XD, Draw, Miro

Deliverables

Research, analysis, interviews, persona, journey map, user flow, sitemap, wireframes, prototypes, testing

Fitpro

A fitness platform that connects clients directly with local fitness instructors

Client

Flatiron School Project

Role

UX designer (Team: Emily Chang, Vincent Cheung, Andy Agus)

Timing & Tools

5 weeks, 4 sprintsAdobe XD, Draw, Miro

Deliverables

Research, analysis, interviews, persona, journey map, user flow, sitemap, wireframes, prototypes, testing

Challenge

Project challenge & goals

There are limited options for individuals to share their expertise in-person outside of traditional institutions.

The team's challenge was to create a marketplace platform that empowers individuals to monetize their expertise through in-person classes and workshops.

While the platform is intended to be two-sided, serving both learners and instructors, the project focuses only on the instructors' side of the experience.

Challenge

Conduct research to define the problems & opportunities

Determine the optimal feature set

Create initial user flow and interaction design

Conduct research to define the problems & opportunities

Determine the optimal feature set

Create initial user flow and interaction design

Research

Find the right problems

The team researched the landscape and trends that are driving innovation in the education and events industries. We looked at leading competitors to learn from their strengths and weaknesses. We conducted interviews and surveys to empathize with users' goals, frustrations, behaviors, motivations, and influences. Then we narrowed the scope using our findings to filter the opportunities.

Research

Market research

Competitive analysis

Interviews

Affinity mapping

Personas

Market research

Competitive analysis

Interviews

Affinity mapping

Personas

Click on the thumbnails below for larger views

Ideate

Find the right solutions

Our team went through a few iterations during the ideation phase. We each explored our own concepts in paper sketches and user flows. Then we evaluated the concepts against the problems and solutions we defined. We converged on our final idea through a vote where each designer was given 5 votes and 5 minutes to prioritize the features.

Click on the thumbnails for larger views

Testing

The Moment of truth

Usability testing was conducted with 7 fitness instructors from our first round of interviews. They represented our target audience with a range of fitness styles and skill levels. We observed their experience using the initial prototype as they completed the task of reserving a class with a client. The following are key findings and design revisions made based on user feedback.

Nudge the screens below left or right to see iterations

Navigation bar

Explore became Jobs

57% were unclear what the Explore label meant. Changed Explore to Jobs and the icon from a search glass to a briefcase to clarify the job search feature.

Inbox

Added Inbox for quick access to job notifications and client messages.

Home Page

Jobs Recommended for You

71% mistook the job posts as other instructors’ ads. Changed the heading from “Based on your profile” to help clarify.

How users looked for a job

43% Clicked on “See All”43% Typing on Search Bar14% Clicked on “Explore” button (now “Jobs” button)

Jobs Page

Calendar view

42% wanted to search for a job by date.

Available Jobs

Added a descriptive heading to give users a clear understanding of what this page is about.

New job post design

57% thought the job posts were other instructors’ ads. Clarified that posts are available classes looking for instructors. Removed the name of the trainee from the card. Replaced this information with the location of the class, the date and the time. Added the number of participants for jobs posted by groups.

See All

Added link to see more jobs on a given date.

Jobs Page

Calendar view

42% wanted to search for a job by date.

Available Jobs

Added a descriptive heading to give users a clear understanding of what this page is about.

New job post design

57% thought the job posts were other instructors’ ads. Clarified that posts are available classes looking for instructors. Removed the name of the trainee from the card. Replaced this information with the location of the class, the date and the time. Added the number of participants for jobs posted by groups.

See All

Added link to see more jobs on a given date.

Jobs Search Filters

Adjusted filters based on what’s important to users

57% want to know the Group Size42% want to search by the Type of Workout42% want to refine by Location17% want to know the Frequency (one-time or recurring)

Me Dashboard

Upcoming Jobs – calendar view

42% wanted to view upcoming jobs on a calendar and export appointments to different calendars programs.

Income – export data

Added functionality to export the income data to help users manage their finances in other bookkeeping applications.

Me Dashboard

Upcoming Jobs – calendar view

42% wanted to view upcoming jobs on a calendar and export appointments to different calendars programs.

Income – export data

Added functionality to export the income data to help users manage their finances in other bookkeeping applications.

Prototype

Successful Overall concept

We gauged how our initial prototype performed based on the average score of these statements rated by our users.

90%

It was easy to complete the task.

88%

I would recommend this app.

90%

This app relates to my needs.

88%

It was easy to read & understand.

“It’s easy to find clients…takes the work out of finding more work.”

— Kira

90%

It was easy to complete the task.

88%

I would recommend this app.

90%

This app relates to my needs.

88%

It was easy to read & understand.

“It’s easy to find clients…takes the work out of finding more work.”

— Kira

90%

It was easy to complete the task.

88%

I would recommend this app.

90%

This app relates to my needs.

88%

It was easy to read & understand.

“It’s easy to find clients…takes the work out of finding more work.”

— Kira

Learnings

User research provides findings that help inform creative problem-solving. When the project first began, the scope was vague and broad. Researching the market narrowed our focus and revealed the problems of fitness instructors. Solving for their needs led us to our solution — a job board for the fitness community. Want to know more about this project? Send me a message.